"ICE represented a tangible shift in the approach undertaken by operators to tailor their iGaming strategies to attract millennials"

  • Thread starter Yogonet International - International
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Yogonet International - International

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Following her presence at ICE London last week, when the company launched its Neuron 3 iGaming platform that includes a Social Media Betting feature, Soldà says millennials are keen to experience the tangible immersion, emotions, and engagement that eSports is able to deliver, and that today’s sports betting approach does not.

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